KAZU Radio Update
Radio station KAZU revamps its program lineup, with an emphasis on National Public Radio and Public Radio International programming. In June 2002, the station changes its format from featuring mostly music to emphasizing news and public affairs.
The changes are made in response to an audience preference study conducted by the station's licensee, the Foundation of CSUMB. The study indicates that adjustments could align the station with the university's educational mission and provide public service throughout the entire region. The changes are also necessary to enable the station to sustain itself financially. The popular morning show, Roadside Cafe, still anchors the morning lineup, and other local programming of interest to a broader audience is retained.
"Although the programs aired by the station were excellent-and the hosts knowledgeable in their fields-the station was constrained by a very small listenership," says Steve Reed, associate vice president of external relations in University Advancement.
100 Campus Center
